People! People! People!

Gap-fill exercise

Fill in all the gaps, then press "Check" to check your answers. Use the "Hint" button to get a free letter if an answer is giving you trouble. You can also click on the "[?]" button to get a clue. Note that you will lose points if you ask for hints or clues!

Here are the key messages from chapter 2:

1. We all [?] as we read.

2. Successful writers focus on their , so list these for your website - and gather information about them from several sources.

3. If you develop the web site only by about your audiences, you are working from your .
If your [?] are wrong, your content won't work.

4. List major for each audience, including:
a. Key phrases and quotes
b. experience, expertise
c. emotions
d. values
e. technology
f. social and cultural environments
g. demographics

5. Gather your audiences' questions, tasks and stories.

6. Use your information to create . When working with colleagues on your website, refer to these by name - and consider their goals and tasks.

7. Use your information to write for your site. These tell you the conversations people want to start. Everything on your web site should fulfill a these - and they can help you to write good web content.

 Check 

 Hint 

 OK